The ecosystem logistics
platform has been formed with the aim of creating a suitable logistics platform
to develop and facilitate business interactions and improve customers’ access
to the required goods and services, with the most appropriate quality, time and
price. The platform was unveiled on the sidelines of a special event. This
specialized event was held in the form of an exhibition on the occasion of the
fifth year of the establishment of Fakher Holding. All the subsidiary companies
of this holding were present at this event. A conference, workshops and specialized
panels on “Infrastructure”, “Post and Logistics” and “Electronic Commerce” were
held on Tuesday, January 28, at the Spinas Palace Hotel in Tehran. In recent
decades, as the pace of change in the business world has increasingly
increased, new concepts, approaches and methods for management have been
introduced. One of these concepts is the “business ecosystem”. The business
ecosystem includes a network of interconnected organizations and actors,
including manufacturers, suppliers, distributors, customers, competitors, banks
and insurance companies, and public and private institutions that provide the
products and services needed for the survival and growth of their business.
They compete with each other.
The first step
to starting a new path
In the digital age, interaction plays a key role in the success
of businesses,” said Mehrdad Fakher, chairman of Fakher Holding, at the opening
ceremony of the ZiBoom 2022 event, which was held to unveil the ZiBoom
ecosystem logistics platform. Creating a platform for developing the ecosystem
of postal, logistics, e-commerce and financial technology businesses was
essential. With the unveiling of this platform, Fakher Holding has taken the
first step to start a new path in the country.
Develop an
ecosystem in a completely democratic way
Furthermore, Reza Samizadeh,
CEO of Fakher Holding, called the digital transformation a historical turning
point in human life and added: “This historical transformation has changed all
processes, business models and the experience of stakeholders.” In this regard,
the two concepts of “platform” and “ecosystem” have entered the business
literature. Defining these two concepts, he said: “The platform is a powerful
platform for the business ecosystem, which is typically created by a business
or enterprise and has the ability to attract a large number of participants.”
Therefore, a platform can be created by one firm and different actors can play
in it. On the other hand, the ecosystem can run naturally on the platform. We
can actually provide the platform to create it, and one of the most important
of these platforms is the platform. Samizadeh added: “Ecosystem is a dynamic
community consisting of various actors of different businesses who play with
each other outside the ability of an organization.” In an ecosystem, the
services that stakeholders can obtain from each actor are more than the
capacity of an actor; As a result, the ecosystem is a coalition of actors and
customer service providers that would not normally be able to receive all of
them from one actor. He emphasized: “Fakher Holding has tried to develop the
ecosystem ecosystem in the last 5 years in a completely democratic way and by
preserving the identity of the actors in which they cooperate and compete.”
This does not mean that we want to run this ecosystem forever. We hope that
Ecosystem will be able to build a democratic ecosystem using all the actors,
big and small, logistics, e-commerce and fintech.
Having a
central role in the ecosystem does not mean competition
Furthermore, Jamshid Nazemi, a member of the board of directors
of Tipax Company, stated that in the business ecosystem, one of the members
plays a pivotal role and coordinates the other members. He said: “This pivotal
role does not mean competing with other members.” And its purpose is to direct
long-term plans and investments, etc., by creating harmony among all members.
Establish a
retail industry technology association
Farzin Ferdis, Chairman of the Innovation Economics Commission
of the Tehran Chamber of Commerce, expressed his satisfaction that with the
presence of key players and leaders of the retail industry and those working in
the value chain of this industry, an ecosystem meaning regulator is being
formed, said: Along with other collections he has put together, he has asked
the Tehran Chamber of Commerce, Industries, Mines and Agriculture to establish
the Association of Retail Industry Technologies. In our opinion, the place of
this association in the country is empty.
Embark on an
exciting and challenging journey
Zahed Shaykh al-Islami
expressed his hope that the ecosystem could gradually find its way with this
first step, adding: “It is not possible without the support and empathy of all
actors in this industry.”